|
An
important part of the program is a comprehensive copy platform
that describes all business lines, features and benefits of their
services. Program implementation was simplified by development of
an internal Identity Portal that gives easy, browser-based
access to all program elements. The portal also provides comprehensive
instruction in both the use of identity elements and marketing
processes.
The
literature strategy features modularized documents
that match the standard format designed for proposals. The format
maps information at several levels to make scanning and browsing
easier for readers. Request "identity" case history at
enquire@follette.com.
Maintenance
processes, metrics and change management save over $20 million for
major waste handler
The economics of maintenance have become increasingly important
and Daniel Follette, Inc. has been working closely with some of
its clients to save tens of millions of dollars. These projects
have a number of components in common: using enterprise strategy--not
local practices--to drive maintenance; standard, explicit processes
for planning, scheduling and executing
maintenance work; metrics for maintenance work
processes; regular review of metrics as all levels;
compensation tied to metrics; and comprehensive
employee training. If you'd like to hear more request
the "maintenance" case history at enquire@follette.com.
International
Petroleum Conferences
International conferences have been a very important part of
our clients' business-to-business marketing. Some of the conferences
for which we've provided support include the May meeting of the
Association of International Petroleum Negotiators, the A&D Summit,
a recent Commerce Department Mission to the CIS and Africa Upstream
2003.
|
